It's barely February and it's already been quite a year. There's been a lot going on in the background that has forced me to question how much time I can reasonably invest in my individual creative pursuits. A lot of this is quite personal, so I won't go into further detail about all of that here.
Further plaguing my mind has been the internal debate as to which passions I should pursue and via what mediums? This has led to a lot of experimentation on my part to see what does and doesn't work. Posts announcing this or that have come and gone. I apologise for this erratic posting behavior. Old habits die hard and I often bite off more than I can chew, can be too over-eager to implement change and too keen to embark on new things that haven't been entirely thought through.
I've thought about all the possibilities. Should I do a podcast, should I do YouTube (properly) or should I stop altogether? Can I combine my interests in someway and present them in a combined effort to both save time and reach a wider audience? Such ideas led to the podcast idea, but after some test recordings it became apparent to me that both the formula and my presentation style wasn't quite right. I wasn't happy with it. So I've shelved the idea for now. I may come back to it at a later date once I've settled on a better formula. Further, the time investment was more than I anticipated. I couldn't foresee maintaining that workflow on top of everything else, especially considering that life had decided to throw some extra curve balls my way at the same time.
So what now? Well, I think I need to keep writing. I can't really stop. It's both an addiction and therapy at the same time. Further, I think I need to focus my energy on electric skateboarding only, at least for now. It's where my major passion lies, where my audience is and where I've established a lot of lasting relationships in the industry and wider community.
When it comes to other writing pursuits, I might just work away on these in the background for now until it becomes clearer what I should do. I'm trying to learn from my mistakes here and not say too much too soon. Having said that, you may have to indulge me the occasional non-electric skateboard related post on this blog every now and then just to break things up a bit.
What about social media? Man, that's been a headache! When I decided to start blogging about a year-and-a-half ago I had almost no idea how to go about social media. It's still tough to figure out the best way to promote your writing online. Which platforms do you focus on and how much is too much? Do you focus solely on your own blog/website, or do you spread yourself across other platforms such as Reddit and Medium? What's the ideal balance between all of this? As with everything else, this has been a bit of game of trial and error for me.
Brands still want to send me their products and people still want reviews, so let's keep doing that. My writing workflow is nearly down to a fine art, so it makes sense to keep a good thing going. The main focus will be this blog. All of my new electric skateboard content will appear here. Sometimes it will be native content, other times a post will link to content I've written for other online publications like Electric Skateboard HQ, but either way everything I do will appear here in some capacity.
The easiest way to be notified of new content is to Like and Follow my Facebook Page, as everything will be posted there too.
I'm still experimenting with Medium. Reviews I duplicate there seem to fair better in Google Search, but interaction within the platform has always been low. It's a tough nut to crack. Major reviews native to this blog will continue to be duplicated there for the time being, if for no other reason than to boost their reach and try and direct traffic back here. Other than that Medium isn't really the platform I hoped it would be.
I'll keep posting and contributing to r/ElectricSkateboarding (u/samjadelaide). I hate to love/love to hate that place.
In between blog posts and reviews the most active place you'll find me is on Instagram. It all seems to happen on Instagram! For 2019 I want to increase my live streams and increase my use of IGTV, so get on-board and follow me if you haven't already.
I also thought I might give Twitter a go this year and use it in place of my old Facebook profile, which I've kind of abandoned. Twitter is better for the type of random stuff people used to use Facebook for. Facebook Page's still have their worth, but personal profiles are kind of dead as far as I'm concerned. People only seem to use their profiles for Group interaction, Messenger and Events these days. I'm guilty of that too.
I maintain a YouTube account, but it's really only for the purposes of commenting on videos and interacting with all of my YouTube pals. You can subscribe if you like because who knows when the day may come that I decide to do something more with it? Remember though, my videos generally go up on Instagram/IGTV (and maybe my Facebook Page), not YouTube (for now).
So, one more time? This looks good, right? A good balance? Only one way to find out...